Swedes Slam “Degrading” American Apparel Ads
“I think it’s totally sickening how American Apparel markets its clothes,” Swedish blogger Emelie Eriksson told Sweden’s English language news site, The Local. “It shows they have a very degrading view toward women and I’m surprised they’ve been able to do this without facing any strong criticism.”
In particular, Eriksson noted how American Apparel marketed shirts branded as “unisex,” posting screenshots to her blog — which you see here, aligned side-by-side.
As you can see, the young men are posed unassumingly and sport non-sexual zombie stares, while the come-hither young women are very unbuttoned and all pants-less.
There are actually more, very NSFW uni-sex shirt images on AA’s site. To see those, go to Eriksson’s post.
A representative from the Swedish Advertising Ombudsman confirmed that they had received several complaints about American Apparel product images. The watchdog head Elisabeth Trotzih added, however, that the matter may lie outside the ombudsman’s jurisdiction as the website isn’t in Swedish nor is it found within the .se domain.
Seems Sweden is playing catch-up with the many other countries in the world.
Sweden doesn’t take sexist bullshit
Tippi Benjamine Okanti Degré, daughter of French wildlife photographers Alain Degré and Sylvie Robert, was born in Namibia. During her childhood she befriended many wild animals, including a 28-year old elephant called Abu and a leopard nicknamed J&B. She was embraced by the Bushmen and the Himba tribespeople of the Kalahari, who taught her how to survive on roots and berries, as well as how to speak their language.
holy shit dream childhood
This is really cool but also thought of Cady from Mean Girls like the asshole I am.